What’s different with the new iron?

We’re excited to announce the new source of iron we will use in our products. The new, premium SunActive ® iron is micro-encapsulated iron which means it's tasteless and colorless. This new form factor offers sustained release rather than instant release used in other vitamins. As a result, it leads to improved tolerability (for GI and stomach issues), as well as higher absorption and bioavailability.

The majority of the research conducted on SunActive® Fe are related to improved consumer experience (no uncomfortable stomach irritation and less metallic taste) or improved product functionality. It’s important to remember that everyone is different, and we always recommend speaking with your physician if you have specific questions related to your health/needs.